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Toyland Tours was a former attraction in the Land of Make Believe area of Alton Towers theme park, Staffordshire, England. The attraction was opened in 1994, replacing Around the World in 80 Days and took riders on an animated boat tour of an eccentric toy factory. It featured many animatronic figures and sight-gags, with an energetic soundtrack composed by Graham Smart.

Early in the 2005 season it was announced that Toyland Tours would be closing, to be replaced by Charlie and the Chocolate Factory: The Ride the following year.

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