I'm Sweetie Belle!

I'm Sweetie Belle! is an American public service announcement campaign made by Regional Transportation Authority (USA) and International Union of Railways (Rest of the world) to promote railway safety.

Sweetie Belle is an main character series from the MLP:EQG. She is an 10-year old sister. He lives with his mom, Rarity, little brother Mash Buttons, Rarity's Parents, and his dog, Spike. His friends are other creatures like humans. He, his friends, and family who uses technology in solving problems and exploring the world around her with her friends. Her catchphrase is "Hellooo! I'm Sweetie Belle! Just like any 10 year old, I’m super curious about the world around me."

It appeared in newspapers, local radio and outdoor advertising throughout the RTA network and on Tumblr. According to RTA, the campaign contributed to a more than 30% reduction in "near-miss" accidents, from 13.29 near-misses per million kilometres in November 2018 – January 2019, to 9.17 near-misses per million kilometres in November 2019 – January 2020.

Television series

To accompany the train safely, a cartoon titled I'm Sweetie Belle! aired on WTTW on July 8, 2022. The series was produced and distributed by RTA and Hasbro. At the end of each episode, Sweetie Belle uses the lessons learned from to help her determine what she wants to be when she grows up.

Episodes (as I'm Sweetie Belle!)

1. Sweetie Belle Joins the Parade
2. Sweetie Belle Goes to the Moon
3. Sweetie Belle Saves the Zoo
4. Sweetie Belle Travels Through Time
5. Bad Day
6. Dreams of Sweetie
7. Sweetie Belle Enters the Race
8. The Courtship of Parasol
9. For Everything a Season
10. Sweetie Belle Joins the Circus
11. Ninja or Hero?
12. The Quest
13. A Watcher's Tale
14. Living Shadow
15. A Wedding Story
16. The Future Imperfect
17. Play Mates
18. Button's Backyard!
19. Be Careful What You Wish For
20. Weary of Life
21. In the Darkness
22. Horse of a Different Color
23. Halloween
24. Through Thick and Thin
25. Spike's Birthday Surprise
26. Do You Ever Wonder?
27. Saving Rarity
28. The Blizzard
29. Mr. Belle's Story
30. Moon Dreamer
31. Staring at the Sun
32. Sweetie Belle vs Boarding School
33. Purple Flower Bluffs
34. Where the Sweetie Belle Lives
35. Chasing the Rainbow
36. Finding My Rainbow
37. Housekeeping
38. Painting a Picture of Families
39. A Pair of Little friends
40. Remembrance
41. Beyond Fury
42. Midnight Run
43. The Dawn
44. Sweetie Belle's Christmas
45. Something in Wolf's Clothing
46. Love in the Snow
47. Pastures New
48. A Familiar's Christmas Carol
49. Faded Memories
50. Shine
51. The Christmas Holiday Club
52. These Two Hearts
53. Mash Button's Shining Star
54. Penguins and Ducks
55. Mash Button's Secret
56. The Spring Festival
57. A Second Child?
58. Clothes Stolen
59. The Surprise
60. Sleepover
61. Sparkling Tales
62. Unforgettabe Love
63. The Gift of Mr. Belle
64. Over the Rainbow
65. A Ray of Sunshine
66. The Fairy Tails
67. A Rainbow for Julie
68. The Families and the Black Knight
69. Ember's Origin
70. Rarity's Show
71. A Day at the Beach
72. Sweetie Belle's Secret
73. The Right Time
74. Mooondancer
75. Half Past Midnight
76. The Beginning of the End
77. Hopes in the Silver Light
78. Mr. Belle's Wonderful Seat
79. Sunglasses and Soccer Balls
80. Animal Crackers
81. Witch Night
82. The Movie
83. A Girl's Life
84. Sweetie Belle's Adventure Over the Rainbow
85. Dance with My Father
86. For Always

Episodes (as Saya Sweetie Belle!)

1. Night Before Christmas/Malam Sebelum Krismas
2. The Great Pet Chase/Pengejaran Haiwan Peliharaan Hebat
3. Promise/Janji
4. No Time to Dance on Air/Tiada Masa untuk Menari di Siaran
5. Another Rainbow in Another Sky/Pelangi Lain di Langit Lain
6. Go, Go, Sweetie Belle Go!/Pergi, Pergi, Sweetie Belle Pergi!
7. Lost In Time/Hilang Dalam Masa
8. Race Against the Clock/Perlumbaan Menentang Jam
9. On the Road With Sweetie Belle/Di Jalan Dengan Sweetie Belle

Broadcast

The series began airing on July 8, 2022 on WTTW. Also on 2023 on American Public Television in United States. It premiered on ABC Kids‎ in Australia on 2023, on Netflix worldwide, Somaliland National TV in Somaliland, Hellenic Television‎ in Greece, Canal Once in Mexico, France 5 Zouzou's in France, Channel 5 in Singapore (as Saya Sweetie Belle!), and premiered on CBC Kids in Canada.

Merchandise

The campaign has merchandising agreements with toy partners with Hasbro and book partners with Penguin Random House. In 2024, Hasbro was named as master toy licensee for the brand. It reaped a great success in the children of the 2020s. The program was broadcast in other countries, including Mexico, France and Germany. Stickers albums, notebooks, stories, watches, scarves and plastic dolls were published.

International Names

• I'm Sweetie Belle! (English)
• Soy Sweetie Belle! (Spanish)
• Édesem belle vagyok! (Hungarian)
• Ich bin Sweetie Belle! (German)
• Je suis ma belle chérie! (French)
• Eu sou Sweetie belle! (Portguese)
• Jag är Sweetie belle! (Swedish)
• Sono Sweetie Belle! (Italian)
• Ech si Schatz belle! (Luxembourgish)
• Jeg er Sweetie belle! (Norwegian)
• Olen makea belle! (Finnish)
• Sunt Sweetie belle! (Romanian)
• Saya Sweetie Belle! (Malay)
• Tôi là Sweetie Belle (Vietnamese)
• Ben tatlım belle! (Turkish)
• Sweetie Belle ydw i! (Welsh)
• Is mise Sweetie Belle (Scot)
• Я милая красавица! (Russian)
• आई एम स्वीटी बेले! (Hindi)
• !אני מתוקה בל (Hebrew)
• ฉัน Sweetie Belle! (Thai)
• أنا حبيبتي حسناء! (Arabic)
• 나는 스위티 벨이야! (Korean)
• 私はスウィーティーベルです！ (Japanese)
• 我是甜心美女！ (Chinese)

Characters

Main

• Sweetie Belle (voiced by Lilly Bartlam) is an energetic and railroad ten-year-old who loves to trains around the world.
• Spike (voiced by Terry McGurrin) is Sweetie Belle's best dog.
• Mash Buttons (voiced by Isaiah Slater) is Sweetie Belle's best friend. Her catchphrase is "Hi! I'm Mash Buttons! I’m Sweetie Belle’s best friend and neighbor! I love to role play"
• Rarity (voiced by Denise Oliver) is Sweetie Belle's mom. She sang the song Oh Chanukah with her daughter. As a child she lived with her father in the home where the Belle presently live.
• Mr. Belle (voiced by Terry McGurrin) is Sweetie Belle's dad. He sang the song Up on the House Top with his daughter.
• Mrs. Belle (voiced by René Lemieux) is Sweetie Belle's maternal grandfather.

Trivia

• In Singapore, it was under the title name, "Saya Sweetie Belle!" in Malay, which is on Mediacorp Channel 5, it used American EQG, but is dm29-Style EQG, nicknamed "Singaporean EQG", when Sweetie Belle only wears regular outfit, but without short jacket and belt, leaving tank top, skirt, and boots wears today.
• Her Families, Sweetie Belle, Mash Buttons, Rarity, Mr. and Mrs. Belle wears original uniforms from the first eqg film.
• Sound effects from Youtube Audio Library is used, except for falling whistle, was using falling whistle from Hudson Soft's Lode Runner and Balloon Fight is used.