Fisher-Price character brands

Fisher-Price Friends (formerly known as Fisher-Price Brands from 1998 to 2000 and Fisher-Price Character Brands from 2001 to 2002) is the name given to Fisher-Price products that are themed to a licensed franchise, show, movie, or book series owned by a brand that Mattel and they have the rights to make toys for (Disney, Nickelodeon, Nick Jr., HiT Entertainment, DreamWorks, Chorion, etc.).

The initial launch in 1999 consisted of toys made by Tyco Preschool, Mattel's own preschool/infant lineup, and ARCOTOYS. Beginning in 2000, Fisher-Price took over manufacturing of their licensed products, adding and retiring new ones from time to time.

Beginning in 2005, there has been multiple times where a brand is deemed not appropriate for the 3 and younger target audience, and thus the Mattel logo or no logo at all (the latter is for brands "manufactured" for Fisher-Price and not Mattel) is used instead. This is mainly due to the theme of the media the toy(s) are/is based on being too violent, having too much dirty or adult humo(u)r, and anything similar. There has, however, been some aversions to this rule, as the upcoming Thomas & Friends/SpongeBob SquarePants MINIS and The Croods toys both have the Fisher-Price logo.

"Friends":

Disney:  Nickelodeon and Nick Jr.: 
 * The Sensational Six (1998-2003, 2010-2013)
 * Winnie the Pooh (1998-2008, 2011)
 * Bear in the Big Blue House (1999-2002)
 * Rolie Polie Olie (2000-2002)
 * Muppets (2000-2001)
 * My First Princess (2003-2005)
 * Pooh Babies (2004-2007)
 * The Koala Brothers (2005-2006)
 * Little Einsteins (2007-2010)
 * Mickey Mouse Clubhouse (2008-present)
 * My Friends Tigger and Pooh (2008-2010)
 * Handy Manny (2008-2011)
 * Jake and the Never Land Pirates (2012-present)
 * Minnie's Bow-Tique (2012-present)
 * Mickey and the Roadster Racers (2017; coming soon)
 * Blue's Clues and Blue's Room (1998-2005, 2011-2012; 2004-2008)
 * Dora the Explorer (2002-2015)
 * Little Bill (2002-2004)
 * SpongeBob SquarePants (2005-2007)
 * All Grown Up! (2005-2006)
 * LazyTown (2005-2007)
 * Miss Spider's Sunny Patch Friends (2005-2006)
 * The Backyardigans (2006-2012)
 * Avatar: The Last Airbender (2006-2008)
 * Go! Diego! Go! (2006-2010)
 * Danny Phantom (2006; cancelled)
 * The Wonder Pets! (2008-2012)
 * Wow! Wow! Wubbzy! (2008-2010)
 * Ni-Hao, Kai-Lan (2009-2011)
 * Dora's Explorer Girls (2009-2010)
 * Team Umizoomi (2012-2014)
 * Bubble Guppies (2013-2014)
 * Blaze and the Monster Machines (2015-present)
 * Harvey Beaks (fanon; see here)
 * Nicktoons (fanon; see here)