Shared Heroes International Cinematic Extended Film-Verse (SHICEF)

The Shared Heroes International Extended Cinematic Film-Verse (SHIECF) is an American media franchise and shared universe that is centered on a series of superhero films and television series, independently produced by Marvel Studios, Marvel Television, Marvel Entertainment, DC Entertainment, Warner Bros. Pictures, and Warner Bros. Television and based on characters (current and obsolete) that appear in American comic books published by Marvel and DC Comics. The franchise has expanded to include comic books, short films, film and television crossovers, and digital series. The shared universe, much like the original Marvel and DC universes was established by crossing over common plot elements, settings, cast, and characters. Martin Kirby, portrayed by Stan Lee, is an original character to SHICEF and the only character to appear across all its different media. The SHICEF primarily stars Tom Cruise as Jack Woods.

The first television series released in the SHICEF was The Texas Ranger (2015), which began the first phase of television series culminating in the crossover miniseries The Time Branchers (2019). Soundtrack albums have been released for all of the films, and television series, as well as the release of compilation albums containing existing music heard in the films. The SHIECF also includes tie-in comics released by Marvel and DC Comics, while Marvel Studios and Warner Bros. Pictures has also produced a series of direct-to-video short films and a viral marketing campaign for its films and the universe.

The franchise has been commercially successful as a multimedia shared universe, although some critics have found its films and television series have suffered in service of the wider universe. The SHICEF has also been the focus of other media, outside the shared universe including attractions at various amusement parks, an attraction at New York City, a Gallery of Modern Art exhibit, multiple television specials, guidebooks for each films, multiple non-canon tie-in videogames, and commercials.

Online Streaming
By November 2013, Warner Bros. Television and DC Entertainment was preparing 15 drama series and a miniseries, totaling 203 episodes, to present to video on demand services and cable providers, with Netflix, Amazon, and WGN America expressing interest. In December 2013, DC Entertainment was set to provide Netflix with live-action series based on Jack Woods, Wing Brady, Magical Crystal of History, Sandra of the Secret Service, Barry O'Neill, Buckskin Jim, Don Drake, 2023 Police, Jack Andrews, Loco Luke, Cap'n Erik, Fun Films, Bubby and Beevil, and Tom Mix, leading up to the miniseries, The Time Branchers. Warner Bros. Pictures CEO Kevin Tsujihara stated that Netflix was chosen to air the shows, "when Warner Bros. realized it could use the streaming service as a way to grow the popularity of the characters". He added that, if the characters proved popular, they could become feature films, although the chance is by a long shot. Marc Guggenheim later stated that DC Entertainment was not "interested in making 15 pilots and then hoping someday that they could all get together. Netflix really understood what it is we wanted to do. They're very open to directors that might not have that same opportunity in broadcast television. The notion of having all 13 episodes at once, particularly in serial storytelling, is very appealing". Guggenheim also added that all fifteen characters chosen "all did not share a previous existing relationship with each other and grew up on different stoops around the world [in the comics] so bringing them together really makes the environment a bit more diverse. And yes that means, the shows are going to be very different. The characters will have different issues, different problems, different feelings about them. And yet, if you watch them back to back, they still feel very old-way DC. They feel very much like, 'Oh, it's still the same universe I'm in.'"

Greg Berlanti confirmed in May 2014 that all the Netflix shows took place in the same universe (to be titled the Shared Heroes International Cinematic Extended Film-Verse: SHICEF) and that each of the events would be loosely referred to in the other shows. Guggenheim explained that "Within the DC universe, this is the time before super-heroic heroes like Batman, Superman, Wonder Woman, Flash, or Green Lantern who save the universe and continue to battle universal threats. This is the time before any super-powerful villain shows himself out. This is the time when law enforcement can do the job...the time when heroes can only protect neighborhoods.

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