The Coven

Witch Bitch is the title of a franchise of television movies produced by ABC Studios for their Freeform network.

It revolves around two magical high schools, one male and one female, in the fictional magical city of Wolfwand on the East coast of the USA.

Cast
Mackenzie Foy as Annie Oliver, the most popular student at Agatha Morgenson's School for Exceptionally Magic Girls.

Willow Shields as Cara Simpson, Annie's best friend and the highest performing student in her year.

Madison Pettis as Carly Winston, Annie's rival and daughter of a sorceress, a profession frowned upon in the magical community.

Chandler Riggs as Marty Morgenson, Annie's love interest and an exceeding student at Joseph James' Academy for High Performing Wizards.

Cameron Boyce as Louis Nicholas, Marty's frenemy at school who's reluctant to learn.

Brooklyn Beckham as Ryan Morgenson, Marty's more popular and more intelligent cousin.

Lily Tomlin as Agatha Morgenson IV, the girls' school's headmistress and the great granddaughter of the great witch Agatha Morgenson, the founder of the witches' school. She is a stern yet fun-loving woman. She is Marty and Ryan's grandmother.

Fred Willard as Joseph James, an ancient wizard and Agatha's rival. He believes witches stole magic from wizards, but he is harmless deep down.

Background
ABC Studios commissioned a script for a series entitled Witches vs Wizards in early 2015, but the script was ultimately dropped prior to pilot season. Executives at sister company Freeform ultimately bought the script in September 2015 and decided to rework it into an original movie franchise for the network.

Witch Bitch entered development after a script was complete in January 2016. Lily Tomlin and Frank Willard joined the film first, revealing they were both "surprisingly delighted" by the script and eager to participate in the project.

Soon after, former Breaking Dawn and The Conjuring actress Mackenzie Foy was cast as the female lead and was joined by The Walking Dead actor Chandler Riggs as her love interest, it was then confirmed that Disney alumnus Cameron Boyce had been cast as Riggs' rival and Madison Pettis, also of Disney fame, had been cast as the female antagonist. Former Hunger Games star Willow Shields joined the cast soon after as Foy's friend.

The final cast member to join the film was teen superstar Brooklyn Beckham, son of infamous footballer David Beckham and former Spice Girl Victoria Beckham. He was cast as a popular, intelligent wizard and relative to Chandler Riggs' character.

Filming began in March 2016 and concluded six weeks later in May 2016.

The first trailer debuted on July 31st 2016 on the franchise's Twitter handle, revealing the title of the franchise comes from a line spoken by Tomlin's character to Foy's character. The subtitle of the first film was revealed to be Witch Bitch: Saved by the Spell and subsequently two sequels were confirmed. The premiere date was set for Halloween 2016 and it was also confirmed that a second and third script for the franchise had already been completed, "sealing the first trilogy" according to executive producers.

A second trilogy was confirmed at D23 2017 by producers, revealing that it's expected for the main cast to return. The first in the new trilogy is slated to premiere a year after the conclusion to the first trilogy, in 2018.

Witch Bitch: Sophomore Spells
Broadcast October 31st 2016

Witch Bitch 2: Spellbound and Love Potions
Broadcast February 14th 2017

Witch Bitch 3: Saved by the Spells
Broadcast October 31st 2017

Witch Bitch IV: Halloween Showdown
Broadcast October 31st 2018

Witch Bitch V: Summer Spell Camp
Broadcast July 31st 2019

Witch Bitch VI: Christmas Cauldron Callbacks
Broadcast December 19th 2019