General Mills (Auckland)/Mascots

Cheerios

 * Cheerios Kid and Sue
 * Bullwinkle

Trix

 * Trix Rabbit

Chex

 * Casper

Cocoa Puffs

 * Sonny the Cuckoo Bird

Lucky Charms

 * Lucky the leprechaun

Kaboom!/Circus Fun

 * Clown

Monsters

 * Count Chocula
 * Franken Berry


 * Boo Berry
 * Frute Brute
 * Fruity Yummy Mummy

Snow Flakes

 * Polar Bear

Freakies

 * BossMoss
 * Tooter (former name as Snorkledorf)
 * Hugger (former name as Hamhose)
 * Grumble
 * Sweetie (former name as Cowmumble)
 * Ace (former name as Gargle)
 * Hot Dog (former name as Goody-Goody)

Golden Grahams

 * Honey The Honey Drop

Magic Puffs

 * Magic Hat

Cookie Crisp

 * Cookie Jarvis (1977-1985, on the box: 1977-1987)
 * Cookie Crook and Cookie Cop (1981, 1985-1997, on the box: 1987-1999)
 * Chip the Dog (1989-2004, on the box: 1991-2006)
 * Chip the Wolf